Behind the scenes from our latest photoshoot

We had an amazing time when we headed out on location recently to shoot our Autumn campaign. It’s always so important to make sure we have exceptional photography. The product images become our virtual shop window, and it’s an enormous undertaking with a large crew of people to get it looking perfect. The imagery has to be world-class because not only do we need it to be shiny and fabulous on our own website, but large retail stores like John Lewis will use the pictures on their websites too. If the pictures are not up to scratch then the big shops won’t be able to sell our product and the big buyers won’t buy from us. It’s as simple as that really.

So, we head out to a stunning location house with our models, photographer, art director, stylist, make-up artist and videographer, plus members of our own team who are organising catering, ironing samples and ticking off spreadsheets of pre-planned shots – not a moment is wasted on set. It’s very hard work but good fun to design and plan the collection. I hope you love the images too!

There’s an introductory 20% OFF new collection pieces at british-boxers.com when you use the code AW24 at the checkout.