News

Brand new 3-pack cotton undies for Summer are here! Check out Summertime Blues, Fresh Citrus, Cricket White and Coal Black! These are so comfy on. Honestly, they’re just gorgeous against the skin. Plus, you can...

We’ve had a prize! Woo Hoo! Our website is built on the Shopify platform. Since we started we’ve had over 100,000 orders and Shopify have sent us a beautiful boxed...

Brand new 3-pack cotton undies for Summer are here! We’ve gone bright this season. Check out Amusements or Citron Blue available in all our shapes below! These are so comfy on. Honestly, they’re just...

Of all the ways to spend the hottest day ever, I think elective surgery on both legs so you have to sleep in support stockings when we’re British and therefore...

If you’ve not tried our bamboo yet now is the time. It’s anti-wicking, super-breathable, looks fabulous, and what’s more, it keeps you cool in bed. Honestly, you’ll sleep better for...

I love the whole combination of crisp cotton nightwear with crisp white sheets in the summer, and there’s nothing fresher than our brand new Breezy Blue Collection. Just sublime cotton with...

We had a supplier come to see us about 8 weeks ago. He was from Copenhagen and we gave him a guided tour of the building. I introduced him to...

We’ve added Schoolhouse Blue Gingham to our men’s crisp cotton collection this week. We’ve only made these pieces in very small batches, so they're super exclusive. And because the cotton is crisp,...

We have loads of gorgeous new bamboo underwear colours in stock this season. We’re going to highlight the High Leg Knickers here but remember all these colours come in all...

I’ve remembered something else I meant to tell you about my weekend in Whitby.   The fishing port of Whitby is famous in part due to its association with Dracula...

Have you seen our beautiful new satin stripe for women? Shell Pink is the softest prettiest pink with white satin stripes. Designed in a lovely crisp cotton this fabric is light...

I think I’ve just been a massive tit. Indulge me. I have lots of big grown up things in my life, illness, elderly parents, disabled kid, business to run etc...