You may have noticed a new logo on our website, it’s the logo of the Conscious Advertising Network and it’s there as British Boxers has signed up to their manifesto.
The Conscious Advertising Network is a growing voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising. You can read a lot more about our aims on this website but in essence being a part of this network is just another expression of how we at British Boxers see our role.
We see our business as being more than simply producing fantastic underwear and nightwear, to us it’s important how it’s produced and how our company operates. In a nutshell, it’s about how we treat people and the social impact of our business. This is good business too as there is a growing body of evidence that brands that make people’s lives better outperform those who don’t. People are starting to care more about how companies behave and what they stand for, as well as what they produce, and as you’re reading this on our website then you are probably ahead of the curve!