British Boxers have been making impeccably stylish, beautifully designed undies and lounge wear since 2013. We create timeless style, not throwaway fashion; quality, not quantity; and pride ourselves on attention to detail in everything we do.
We build our products to last with thought and care, crafting our collection for your comfort. We have become staple nightwear and underwear apparel for many discerning customers. Our exquisitely comfortable clothing is designed in-house and always to a world-class, timeless standard using luxury fabrics. We pride ourselves on the creation of beautiful things which make your relaxation time remarkable.
Founder and owner, Deborah Price (pictured above), named British Boxers in honour of her great, great, great grandfather - first World Heavyweight Boxing Champion, Jem Mace. ‘I’d worked as a buyer for years in London, but I wanted a business of my own that would provide a new generation of discerning customers with classic British design, comfort and luxury. I wanted to produce as much as possible in the UK, and I wanted to rebuild the idea of simple things – nightwear, lounge wear and underwear being beautifully made; perfect seams, luxury fabrics and British style. What could be a better mix? I loved the idea of my highly irreverent, three-times-great-grandfather fighting all over the world to gain his title, so I mirrored his fight. I left my job with £4,000 saved up and set up my business’.
British Boxers have gone on to supply Harrods, independent department stores, gentlemens’ outfitters, lingerie shops and now export worldwide. We also produce private label collections for shops on London’s exclusive Jermyn St, Marylebone High St and Kensington High St.
We hope you’ll cherish your knockout undies & nightwear as much as we love making them.