Welcome to heritage design with a modern approach. British Boxers is passionate about creating classic underwear and loungewear shapes using beautiful fabrics, for quality and style that stands the test of time.
We believe in elevating the everyday with garments that provide luxurious comfort around the clock. Our products are built to last and are made with an emphasis on slow fashion that’s better for everyone involved. We use incredibly crisp two-fold cottons which are cool against the skin in summer, and exceptionally soft and cosy two-fold brushed cottons for autumn and winter.
Drawing from the rich creative heritage for which the UK is famed, we proudly design all our products in Staffordshire, England. Nearly all our clothing is manufactured with minimal waste in both Great Britain and Europe at factories where people are not only highly skilled, but paid properly, too. Very occasionally we manufacture further afield but only if we’re satisfied that a factory is doing something very good in the world (see our amazing felted slippers). We’re all about quality over quantity and developing local skills over time. Love your British Boxers and feel good. We do.
Founder and owner, Deborah Price (pictured above), named British Boxers in honour of her great, great, great grandfather – first World Heavyweight Boxing Champion, Jem Mace. ‘I’d worked as a buyer for years in London, but I wanted a business of my own that would provide a new generation of discerning customers with great British design, comfort and luxury. I wanted to produce as much as possible in the UK, and I wanted to revisit the idea of simple things – nightwear, loungewear and underwear – being impeccably made; with perfect seams, the finest fabrics and classic tailoring. What could be a better mix? I loved the idea of my highly irreverent, three-times-great-grandfather fighting all over the world to gain his title, so I mirrored his fight. I left my job with £4,000 in the bank and set up my business’.
British Boxers has gone on to supply John Lewis, Joules, Harrods, independent department stores, gentlemen’s outfitters, lingerie shops, and we now export worldwide. We also produce private-label collections for shops on London’s exclusive Jermyn Street, Marylebone High Street and Kensington High Street.
We hope you’ll cherish your knockout undies and nightwear as much as we love making them.
