Our Tweet heard round the world
March was brilliant! Our business absolutely rocketed – due to a single Tweet that said “No thank you” to advertising in The Daily Mail because we have values and don’t like the language of hate.
James O'Brien, who is a presenter on LBC talk radio, retweeted it. The comedian Rufus Hound retweeted it. 3,400 other people retweeted it. 12,500 people liked it. Over a million people saw it. And sales went through the roof.
It wasn’t a massive marketing plan or PR stunt. It was just a tweet from the heart. We totally believe in free speech and political debate. We’d advertise our product in The Telegraph or The Guardian but we also believe that we have the freedom to be able to spend our marketing budget where we see fit and sometimes it’s right to take a stand.