We proudly make private label sleepwear for shops down in St James’s in London. The area holds streets like Jermyn Street famed for its gentleman’s outfitters and beautiful shops like Fortnum & Mason. We love working with all of them! The thing is that if you wander into those shops you won’t know which are our products because they’ll be labelled up as their products, but it’s the same cotton, the same cut and finish and the same design too. You can read more about our work here.

With all of that in mind, we’re delighted to introduce our St James collection. A red and white pinstripe which we’ve chosen to finish with a slate grey piping for a fresh contemporary touch. Currently available on a Pre-Order - they’re arriving with us next week, so if you place your order now they’ll be sent out to you around the 14th of May. We’ve cut this wonderfully red and white crisp cotton stripe into dressing gowns, pyjamas, short pyjamas, gentlemen’s nightshirts and PJ trousers and shorts as separates. If you use the code SPRING25 there’s currently 20% OFF our entire collection of full-priced products on our website.

May 13, 2025 — Deborah Price