You remember when Ryan Reynolds and Rob McElhenney bought Wrexham Football Club and there was the amazing TV series called Welcome to Wrexham on Disney Plus following their journey regenerating the oldest football team in Wales? Well, part of that journey was them bringing the star striker Paul Mullin on board.

Last year I wrote to Paul. My daughter Martha had been diagnosed with Williams Syndrome and in the TV series we learned his son Albie was diagnosed with Autism. I liked the story of how Wrexham was being dragged kicking and screaming into a winning side. I felt like I understood a bit of that. I’d started my clothing business with £4,000 I’d saved up in an ISA and dragged it from a teeny tiny business selling undies on a market stall to a much bigger business supplying stores like John Lewis.

It’s good to have something to fight for. I’d called it British Boxers because my 3x great-grandfather had been World Heavyweight boxing Champion Jem Mace in 1870, and he’d literally fought his way about the world to win his title. I also started the business by making boxer shorts in Britain. It was a fight for my ancestor, it was a fight for Wrexham football club and it was a fight for our kids who needed recognition, understanding and acceptance. It all just fell together.

So, I wrote to Paul and explained all of this and I asked him if he’d like to work with us. And we were utterly bowled over because he only went and said “Yes please!” So now, every time Paul plays football, he wears his British Boxers. And every time he scores a goal, we donate £150 to an amazing charity in North Wales called Your Space. They support children with Autism and learning disability. Children like Paul’s Albie and my Martha. It’s all just a lovely, lovely thing!

Here’s a link to the fabulous Paul Mullin Collection of T-shirts, hoodies and undies we’ve worked on together. We’re dead proud to be able to share all this with you!

November 20, 2024 — Deborah Price