Last week was a crazy PR week at British Boxers. A local journalist caught wind of the fact our dressing gown had featured in the movie Saltburn and he wanted to write an article for BBC News about it. The breakfast show at BBC Radio Stoke had me in chatting about it. Here’s the clip from the BBC Sounds app. I mean honestly, it was so lovely. I hadn’t considered how far the reach would go, but of course the SEO on the back of Saltburn is global so all week we’ve had about 3 times our usual traffic on the website and a lot more hits from the USA too.

We have about 4 of those dressing gowns left in stock (more coming in March), so I think sales were strong on the back of it.

There are still bargains to be had in the Winter Sale while it’s cold outside, so do bagsy a bargain while you can. As it’s near the end of the sale now, you can get an extra 10% OFF anything British Boxers using the code EXTRA10. And that offer includes new Spring stock and our gorgeous bamboo collection too!

February 18, 2024 — Deborah Price