Things, not thongs.
Poor lad in the petrol station. I’ve been there to fill the car up ahead of driving to a meeting tomorrow. Now, to set the scene, we’re adding thongs into the British Boxers mix for Autumn. Now, I barely know what a thong is. I’d sooner use one to floss my teeth with than wear one but that’s OK we’re not all the same are we. Each to their own and also as we’re trying to grade up to larger sizes and appeal to a wider base of customer (and bass of customer) and if you’re a fan of them, ours will of course, be fabulous.
In effect the conversation in the office went something along the lines of “I’ll try the big fat ones on and make sure they fit, you lot divvy up the smaller sizes and let’s see if we’re all happy. I just need to know if they’re off - the measurements are all coming up right so should be OK” etc etc.. All par for the course, It’s our job. It’s what we do.
Only the bloke at Morrison’s garage doesn’t know that does he so when I rock up to "Pay at kiosk" and absentmindedly get a lace thong out of my handbag whilst looking for my phone to pay, even though I’m probably old enough to be his bloody grandma he just stares at me. I try to nonchalantly put the thong back in my bag so he doesn’t notice. He’s definitely noticed.
“Pump number 3 please”
“Do you want anything else?” I hope to god he means Cadbury’s Dairy Milk.
“No I better not I’m on a diet”
I stare at him and blink. Inside I’m dying. He thinks I want to lose weight so I look better in a thong. I need to shut my big fat face.
“£59 please. Receipt?”
“Please”
I walk off. I can never use Morrisons garage again.
I come home and tell the horror story to my family and my husband asks if we’re going to export them into Europe. “Yes, why is there a specific European market for thongs that I don’t yet know about? Or more concerningly love, that you do?” He’s a planning consultant in his day job. He shouldn’t have any knowledge of thongs.
“I just thought you could market them as ‘A Thong for Europe’ “
I have no more words apart from that I’m not even selling you thongs - we won’t have any until September. You can however buy other lovely things from us with 20% off when you use the code SPRING20 at the checkout on British-boxers.com 😁
Have a great week all.
X Deb
#ThingsNotThongs
