Underwear is the foundation of every outfit, offering comfort, support, and confidence throughout the day. Whether you’re reaching for your favourite loose-fit boxers, slipping into a pair of seamless briefs, or opting for bamboo trunk boxers for eco-friendly breathability, the right underwear plays a crucial role in how you feel and function—both in terms of physical ease and personal style.

From traditional cotton boxers and high-waisted briefs, to performance stretch boxers and organic bamboo underwear, this guide explores the full spectrum of underwear for men and women. We’ll also answer common questions like “What does the British call underwear?”, “Which type of underwear is better?” and “How should men’s underwear fit?”—offering practical insights for shoppers who care about fit, fabric, and function.

What Does the British Call Underwear?

In British English, "underwear" is the general term for garments worn beneath clothing, but more casual or specific terms are often used too. For women, "knickers" is the common term for underwear—ranging from full briefs to thongs—while men often refer to their underwear as "pants". While "pants" may cause confusion for Americans, in the UK it specifically means underpants.

Knickers, in British slang, can also be used light-heartedly or humorously. For instance, someone might say “Don’t get your knickers in a twist,” meaning don’t get upset or agitated. But when shopping or speaking about women’s underwear, knickers is a completely normal and widely used term.

Which Type of Underwear is Better?

There’s no single answer to this question—it depends on your lifestyle, body shape, and fabric preferences. For men, loose fit cotton boxers are ideal for lounging and sleeping, offering maximum breathability and freedom of movement. For more support and a closer fit, men’s stretch trunk boxers or fitted boxer briefs are better suited to everyday wear and physical activity. They reduce friction, stay in place, and offer structure under slimmer trousers.

For women, high-waisted briefs offer smoothing and security, while seamless underwear is ideal under tight-fitting outfits to avoid visible lines. Those with sensitive skin or an eco-conscious mindset often prefer bamboo briefs or organic cotton knickers, thanks to their soft, breathable, and naturally antibacterial properties.

Ultimately, the best type of underwear is the one that offers comfort, suits your needs, and fits your body correctly.

How Should Men’s Underwear Fit?

A well-fitted pair of men’s underwear should offer support without tightness or restriction. Whether you choose boxers, boxer briefs, or trunks, the waistband should sit snugly around the waist without digging in, and the leg openings should allow for movement without rolling or riding up.

If your underwear feels too tight, restricts movement, or causes discomfort after a few hours, it’s time to re-evaluate the style or size. Supportive men’s underwear like fitted trunks or stretch boxer briefs should hug the body comfortably and keep everything in place—especially during exercise or long days at work. Loose-fit boxers, meanwhile, should drape naturally and not cling, making them perfect for relaxation and sleep.

The Staple Styles: Men’s Underwear

Men’s underwear has evolved to offer a wider range of fits and fabrics than ever before. For those who favour breathability and traditional style, classic men’s boxers made from woven cotton are a wardrobe essential. These loose boxer shorts allow air to circulate freely, keeping you cool and comfortable all day long. For a more tailored fit, boxer briefs and stretch trunk boxers offer the best of both worlds—support and coverage. These are especially popular with men who wear slim or fitted trousers, as they stay in place and reduce bunching. Cotton stretch trunks are a strong everyday option, combining natural fibres with elastic support. For those with an active lifestyle, performance stretch boxers made from breathable, sweat-wicking materials offer flexibility and durability. And for men seeking eco-friendly options, bamboo boxer briefs deliver softness, sustainability, and long-lasting freshness.

Women’s Underwear: From Comfort to Confidence

From soft everyday essentials to seamless styles that disappear under clothing, women’s underwear is all about versatility and fit. Ladies briefs come in many cuts—from classic, full coverage to modern high-cut legs or cheekier silhouettes. High-waisted briefs remain a popular choice for their support and flattering shape, especially under high-rise jeans or fitted dresses. Seamless briefs are a must-have for a clean, invisible look under leggings or bodycon outfits, offering a second-skin feel with no digging seams. When it comes to fabric, cotton briefs are a favourite for their breathability, while bamboo briefs offer enhanced softness, moisture-wicking properties, and are ideal for sensitive skin. For those who value sustainability, organic cotton underwear is both gentle on the skin and the environment. In recent years, bamboo underwear has become increasingly popular for both men and women. Naturally antibacterial, breathable, and hypoallergenic, bamboo fabric helps reduce irritation, regulate temperature, and keep you feeling fresh throughout the day. It’s especially suited to those who are sensitive to synthetic fabrics or suffer from sweating. Likewise, organic cotton briefs and boxers provide a chemical-free alternative to conventional fabrics. They’re grown without pesticides and processed without harsh dyes or treatments, offering peace of mind and softness that lasts wash after wash.

Finding the Right Fit and Building Your Underwear Drawer

When choosing underwear, consider your day-to-day needs. For lounging, opt for loose-fit cotton boxers or women’s boy shorts. For work or travel, pick supportive men’s underwear or high-waisted briefs that stay put and offer structure. And when you’re dressing for a special occasion or wearing something fitted, reach for seamless styles to avoid visible lines. The best underwear drawers include a mix of options: breathable cotton, stretchy performance fabrics, and soft bamboo for downtime. For men and women alike, the key is choosing underwear that not only fits well, but supports your body and your lifestyle. Whether you’re upgrading your basics or overhauling your entire collection, underwear is more than just a layer—it’s your first defence against discomfort and your secret weapon for confidence. From traditional men’s cotton boxers to ladies seamless briefs, every style serves a purpose. Knowing the difference between types, understanding how fit impacts comfort, and choosing the right fabric can dramatically improve how you feel throughout the day. So whether you’re wondering what the British call underwear, which type is better, or how men’s underwear should fit, the answer is simple: the best underwear is the one that fits you properly, suits your needs, and feels great—inside and out. Explore our full collection of men’s and women’s underwear today to discover premium comfort, breathable design, and everyday essentials that go far beyond basics.