Leicester City's win of the Premier League Championship title in 2016 was an surprise of epic proportions. Maybe to no one more than Gary Lineker, who promised he would present Match of the Day in his pants if they won.

We were sure he should wear a pair of British Boxers. Susan Hanks interviewed our Managing Director, Deborah Price, to find out why. Read the whole article here.

Once Drapers magazine Editorial Director and now fashion consultant/guru, Eric Musgrave, discovered our burgeoning brand. In this post, he reviews our men's boxers shorts, stretch trunks and robes.

One of the most dapper fans of our brand, The Grey Fox, has written an article about our being stocked in Harrods for Father's Day 2016. We couldn't be more pleased to be featured in one of London's (perhaps the world's) most iconic department stores.